We are Mom in Balance. We respect your privacy and personal space, but sometimes we need your personal data. In this privacy policy we explain which data we use and how we save, protect and process this data. This privacy policy applies to our website (the "Website), our online application (the "App") and the services that we offer (the "Services"). We comply with the General Data Protection Regulation and, when implemented, with the relevant provisions under the Swedish Law (the "Relevant Legislation").


To offer our Website, App and Services we process personal data. "Personal data" means any information relating to an identified or identifiable natural person. This definition used in our Privacy Policy is not identical to the definition of Personal Data as stipulated in the Relevant Legislation for reasons of readability.


We can store your data at various moments, for example when you visit our Website, create an account via our Website or App, use our Services or when you contact us. We are allowed to process your data because we received your permission when you signed up for your membership. In addition, we need your data to carry out the agreement between you and us. If you choose not to share your data, then Mom in Balance cannot process your payment, create an invoice and hence cannot accept you as a member.

We will not process your data without your consent, unless we are legally obliged to do so.


If you are younger than sixteen years old, you cannot use our Website, App and Services without the permission of your parents or legal guardian.


To use our Website, App and Services, we need the following data:

  • Your name, for us to know who you are and your trainer who she trains
  • Your date of birth, for the trainer to know what age you are
  • Your address, to send you an invoice
  • Your hometown, for the invoice
  • Your phone number, for us to reach you in case for a question or a last minute change
  • Your e-mail address, for all other communication, like motivational mails to come train when there’s rain
  • Your payment details, to charge your account or credit card
  • Pregnancy due date for the end date of the membership and for the trainer to know in which phase you are
  • You can add health remarks that you think the trainer needs to know, these will be stored and shared with the trainer.

Member app

In the App we share your name with other members in the workout that you signed up for. Also you can add some personal information to share with your group and upload a photo. This will be stored on a protected server and are not visible outside the app. You can always delete the data and picture, and they will be automatically deleted when your membership ends. The purpose of this is to strengthen the Mom in Balance community and for you to know who will be in your workout and who has been in your workout.  If you don’t want us to share your name in the workout then you can participate on an anonymous basis by sending an email to

Market research

We may ask you to participate in market research. We shall use your data for the market research. We use that statistic data anonymously for Mom in Balance. You can close the question list at any moment. We do not share your answers with others or make them publicly available. In addition, your answers are not connected to your e-mail address.


Mom in Balance offers newsletters. That way, you are fully informed of discounts/offers and other news. We use an opt-in system. Every time we send you a newsletter you have the possibility to unsubscribe from the newsletter.


For your order we need your name, e-mail address, address(es) and payment details. We will register, save and process your details to process your order efficiently and correctly. If necessary, we will also use that data for a subsequent guarantee. While processing your order there are no service providers involved.

We will only use your personal data for the purposes listed above or any other purpose that is connected thereto. This way, your data will never be used by us in an unexpected way.


We work hard to protect your personal data from unauthorized or unlawful access, alteration, disclosure, use or destruction. That way, unauthorized persons do not have access to your data. We take the following measures to protect your personal data:

  • Secure network connections with Secure Socket Layer (SSL) technology or a technology that is similar to SSL
  • The access to the data is limited to the persons that need the data
  • All employees and trainers sign confidentiality agreements and we have NDAs with third parties


We shall store your personal data for as long as necessary to fulfill the purposes listed above.



We may share your personal data with others. In a data processing agreement, we shall agree with those parties that they shall use your data carefully and they shall only receive the data that is relevant for their services. These parties use your data in accordance with our instructions and not for their own purposes. We can share your data for example with our administration software provider B.O.S.S., our web developer Immense, our payment processors like Stripe and our Banks. They will take care of the storage of the data and the correct processing of membership payments. These parties are "processors" within the meaning of the Relevant Legislation.


We will only process your data within the European Union. We will only process your data outside of the European Union if the country has an effective protection level for your data.

We will never transfer your data to other countries or other parties then described above.


You may find advertising or other content on our Website and in our App that link to other websites. We do not control the content on these websites and are not responsible for the content or the privacy protection of these websites. We advise you to read the privacy policies of those websites.


Cookies are little (text)files which are stored on your computer. Your web browser stores these cookies when you visit our Website. These cookies will be retrieved when you visit our website again. This allows our Website to recognise you as a previous visitor.

We may use cookies to improve your user experience on our Website. Cookies are essential for the operation of our Website, make sure that you can visit our Website safely and track bugs and errors at our Website.

By storing cookies we make sure that:

  • your items are kept in the shopping cart
  • you are logged in and be able to shop without hindrance
  • you shop safely at Mom in Balance
  • you are able to read and write reviews
  • the Website works efficiently
  • we are able to track bugs, errors and abuse on our Website
  • we can test improvements
  • we can advise you based on your former views and/or purchases
  • you can share items via social media such as Facebook and Google
  • you receive complete local information

You can change your cookie settings in your browser, if you don't want cookies to be sent to your device. We will not save cookies if you visit our Website. Please note that some Website features or services of our Website may not function properly without cookies.


We may update our privacy policy from time to time. When we change this privacy policy in a significant way, we will post a notification on our Website and our App along with the updated privacy policy. We also inform users that are registered with an email address in case of any significant moderation. If you are not registered as user we advise you to visit the Website and this policy regularly.


The data we collect is personal. Therefore, you have the following rights:

  • You may request access to the personal data we process about you;
  • You may request us to correct, update, shield or delete your personal information in our records;
  • You may request a copy of the personal data we have processed about you. We can - on your request - send this copy to another party, so you don't have to send the data yourself;
  • You may file a complaint against processing your data;
  • You may file a complaint to the Swedish Data Protection Authority, if you are under the impression that we process your data unlawfully;
  • You may always withdraw your consent to process your data. We cannot process your data from the moment you withdraw your consent.

Should you have further questions regarding this privacy policy, please contact us via the information below.


Mom in Balance Stockholm

Burevägen 1

18263 Djursholm

Org.: 830226-7920

VAT: SE830226792001

+46 76 067 02 82